When American car manufacturers felt it is difficult to give the feel of luxury with a small car to its customers there was one Japanese car manufacturer that made it possible and became very successful eventually growing up into the world’s largest automobile manufacturer by production and this is the success story of Toyota Motor Corporation.
Initially Toyota started with small cars but later added many luxury and sporty cars to its product line ups. Manufacturing high end luxury and sporty cars in such a way that they are made more affordable is their primary core competencies. Providing customized solutions for customers in the car industry is almost an impossible task but Toyota has made it possible with its ‘build your Toyota’ feature. Another specialty of Toyota is they have come up with a new range called crossovers which is a mid segment of cars between luxury cars and SUVs. They have a range of elite models in the crossovers and SUVs to choose from Land cruiser to RAV4.