In Rolls Royce – To China with love

 

British luxury firm wanted to reward the ‘love’ that the Chinese market has for its models making a special and limited to 16 units Ghost who has called Eternal Love edition. Leaving intact its mechanics, this version features a two-tone exterior and an interior that combines white and red as well as other high quality materials.

Although the Chinese market has fallen significantly compared to last year, one of the most popular segments remains of large luxury saloons where Rolls Royce is still a very important gap. Hence the British firm has decided to make a special edition of Ghost, called Eternal Love, which will be sold only in the great Asian continent.

How could it be otherwise, this model has been produced by hand by the Bespoke department of the brand and which made only 16 units where its price is unknown but could already be sold.

The exterior of this Ghost Eternal Love suffers variations from the standard model. Starting with the exterior paint, where it has combined white Inglés White much of the body and silver Silver Satin bonnet, window frames and roof. Tonalities which intermingle with a unique stripe on the side hand-painted leading to a heart formed by two swans facing each other. To complete the exterior changes light, 20-inch wheels feature a polished finish which will reflect the most conceited drivers.

Once the 16 lucky Chinese moneybags access the interior, they were found with a carrier coated leather Seashell tone, with embroidery and stitching red Hotspur Red, same color that has been used to upholster the roof and some other element of the interior all elements of its interior. All it accompanied, as is traditional, noble materials and hand-carved as the oak, the central clock made to measure or trim input with striking swans heart-shaped and registration Eternal Love written in Chinese characters.

Mechanically, this special edition does not suffer variations so by the huge petrol engine V12 biturbo 6.6-liter engine that delivers a power of 570 hp and maximum torque of 780 Nm managed through a box will be driven eight-speed automatic transmission.

 

Success story of Toyota Motor Corporation

 

When American car manufacturers felt it is difficult to give the feel of luxury with a small car to its customers there was one Japanese car manufacturer that made it possible and became very successful eventually growing up into the world’s largest automobile manufacturer by production and this is the success story of Toyota Motor Corporation.

Initially Toyota started with small cars but later added many luxury and sporty cars to its product line ups. Manufacturing high end luxury and sporty cars in such a way that they are made more affordable is their primary core competencies. Providing customized solutions for customers in the car industry is almost an impossible task but Toyota has made it possible with its ‘build your Toyota’ feature. Another specialty of Toyota is they have come up with a new range called crossovers which is a mid segment of cars between luxury cars and SUVs. They have a range of elite models in the crossovers and SUVs to choose from Land cruiser to RAV4.